Canva Acquires MagicBrief For Push into Ad Analytics and AI-Powered Marketing

Canva, the popular design platform, has acquired Sydney-based advertising analytics startup MagicBrief, marking its 12th acquisition. This move extends Canva beyond its traditional design focus. While financial terms remain undisclosed, the acquisition reinforces Canva’s ambition to become a full-service marketing platform and positions it as a direct competitor to established players like Adobe.

Read More: AMD Acquisitions Reshaping The Software Landscape

Expanding Beyond Design to Full-Funnel AI Marketing

The acquisition of MagicBrief is Canva’s most deliberate move to deepen its push into ad analytics and marketing performance. MagicBrief, founded in 2022, offers insights on ad spending, engagement rates, and competitor benchmarks.

Ad analytics and marketing performance technology will now be integrated into Canva’s evolving ecosystem. This allows users to create, deploy, and analyze their content within a single platform. Cliff Obrecht, Canva’s co-founder and COO, confirmed the integration of MagicBrief’s tools. They will be part of a new Canva product launching later this year.

This integration aims to streamline creative and performance workflows for Canva’s vast user base. The platform now totals more than 240 million globally. As Obrecht stated, “With MagicBrief joining Canva, we’re entering the next frontier.” We are powering the entire content and marketing workflow, from ideation and creation to deployment, measurement, analysis, and optimisation. George Howes, co-founder and CEO of MagicBrief, stated that joining Canva elevates their vision and helps them reach more marketers. They aim to “turn great ideas into high-performing creative.”

MagicBrief’s Impact for Marketers

MagicBrief has made a name for itself by analyzing over $6 billion in ad spend, equivalent to funding consecutive Super Bowl ad campaigns for six years. Its clients include brands such as Fenty Beauty, Koala, and Linktree. The platform provides capabilities like scoring creative performance, generating smart briefs, and recommending formats based on market effectiveness. This move by Canva reflects growing demand for tools to create and optimize content.

This acquisition aligns with Canva’s ambition to lead the AI-driven transformation of creative and business tools. The company has been expanding its AI offerings. It launched Canva Sheets, an AI-powered spreadsheet tool, and introduced Magic Charts and Canva Code. Generative AI drives all these tools. MagicBrief’s data analytics technology is expected to complement these AI tools. It improves how users interpret campaign success and enables dynamic responses. These improvements move Canva closer to its goal of improving its marketing services.

Source:

Canva.(June 17, 2025). Performance meets creativity: MagicBrief to join Canva. Canva.com

Disclosure: This Page may contain affiliate links. We may receive compensation if you click on these links and make a purchase. However, this does not impact our content.